Fractional leadership and advisory

Purposeful strategy, exceptional outcomes.

Senior revenue leadership for founders who need to accelerate growth, expand key accounts, and win complex deals, without a full-time executive hire.

Services

Targeted expertise where revenue is won or lost

We work with founders and their teams to sharpen revenue strategy, deepen key client relationships, and secure high-value deals with confidence.

Tailored strategy

Revenue strategy and growth

We develop and implement strategies that optimize revenue streams, improve go-to-market effectiveness, and drive sustainable growth.

  • Go-to-market assessment and plan
  • Pricing and recurring revenue models
  • Sales, marketing, and customer success alignment
Client expansion

Key account management and expansion

We help you manage and grow your highest-value relationships through deeper engagement and clear value delivery.

  • Strategic plans for top accounts
  • Executive relationship mapping
  • Retention and wallet-share growth
Deal mastery

Strategic deal development and execution

We guide you through identifying, pursuing, and closing complex deals to raise win rates and profitability.

  • Qualification and pursuit strategy
  • Deal structuring and negotiation
  • Stakeholder and cross-functional alignment
Advisory support

Where we help companies move faster

Refine growth strategies

Actionable plans to reach sustainable growth and seize market opportunities.

Optimize revenue models

Better pricing structures, sales approaches, and recurring revenue.

Expand into new markets

Market entry strategies evaluated and sequenced to scale effectively.

Enhance sales effectiveness

Streamlined processes, stronger team performance, higher conversion.

Improve customer retention

Strategies that raise loyalty, satisfaction, and lifetime value.

Strengthen operational efficiency

Workflows evaluated and improved to reduce waste and lift productivity.

Address leadership challenges

Guidance for complex decisions and alignment across teams.

Leverage data and insights

Analytics that surface trends, track KPIs, and inform decisions.

How we work

Two ways to engage

Choose embedded leadership when you need ongoing ownership, or focused advisory when you need a specific problem solved.

Fractional leadership

A senior revenue leader embedded in your team on a part-time basis. Right for companies that need executive ownership of sales and growth before a full-time hire makes sense.

  • Owns the revenue plan and pipeline cadence
  • Coaches and develops the sales team
  • Reports to the CEO and board

Strategic advisory

Focused, project-based work on a defined challenge, from a go-to-market reset to a single must-win deal.

  • Clear scope, timeline, and deliverables
  • Diagnosis, recommendations, and handoff
  • Optional ongoing advisory check-ins
  1. Diagnose

    We start with a conversation about your goals and where revenue is getting stuck.

  2. Design

    We build a focused plan with clear priorities, owners, and measures of success.

  3. Deliver

    We work alongside your team to execute, track results, and adjust.

Andrew Stafford
Founder
  • Experience20+ years
  • FocusCloud, SaaS, services
  • SectorsIndustrial, retail, logistics
About

Enterprise experience, applied with intent

Andrew Stafford has spent more than two decades in senior technology leadership, including a long career at IBM in Director and Senior Director roles across strategic accounts, business development, and large deal pursuit.

He has managed multi-million-dollar portfolios, built relationships with Fortune 1000 brands across industrial, retail, and logistics sectors, and led high-stakes revenue initiatives in cloud, SaaS, and services.

He founded Intentio to bring that experience to founders and growth-stage leadership teams who need it now, without a full-time executive hire.

Empowering businesses. Enabling growth.

Contact

Ready to take your sales and operations to the next level?

Tell us where you want to go. We'll start with a conversation about your goals and whether fractional leadership or advisory is the right fit.